Over the past 30 years, I’ve had the opportunity to work with hundreds of founders, speak with thousands more, and help build a medical device startup into a billion-dollar company. I wrote Invent. Build. Sell. to share what I’ve learned along the way and help hardware founders combine product engineering with commercial strategy to build a successful product business. This is the book I wish I’d had before I founded my first startup.
“Developing a successful product business means answering the right questions at the right time. You don’t need every answer on day one—but you do need to know what to tackle next.”
MICHAEL POTAS
Author
The Boost Method breaks product development into five stages: Exploration, Concept, Prototype Design, Assemble & Test, and On the Market. Each stage helps you resolve the questions that matter before committing to the next.
The book explains how these stages connect, what you need to learn along the way, and how to decide when you’re ready to invest in the next step.
You might have an invention sketched on paper, a prototype on your kitchen bench, or an established business developing its next product. If you’re responsible for turning a physical product idea into a commercial success, this book is for you.
Written for inventors, hardware founders and product developers, Invent. Build. Sell. connects the engineering decisions with the business decisions—so you can see what needs to happen beyond simply getting the product to work.
Follow the journey
Writing a book gives you a chance to reflect on what you’ve learned—but the learning doesn’t stop when it goes to print.
Follow me for practical observations from product development, stories from the startup world, and updates as Invent. Build. Sell. makes its way into readers’ hands.